Snackwell

Nutrition claims

Some product packaging carries nutrition claims, using terms such as "fat-free" and "low in salt". This page explains what is really meant by those terms. A nutrient claim is any statement, which describes or compares the level of a nutrient in a food. Nutrient claims emphasise the nutritional benefits of a product and help you to identify foods with a specific benefit, such as "high in fibre". Nutrient claims are commonly made about fat, sugar, cholesterol, fibre, salt or energy. Such claims are regulated by a voluntary industry code of practice and legal regulations. When a claim is made, that nutrient must also appear in the nutrition panel.

"Low fat" or "Low in fat"
"Low fat" or "Low in fat": The food must not contain more than 3g of fat per 100g of food (or 1.5g of fat per 100g of liquid food).

"Reduced fat" or "Less fat"
The food must not contain more than 75% of the total fat content of the same quantity of the reference food.

"Low cholesterol" or "Low in cholesterol"
The food must not contain more than 20mg cholesterol per 100g of food and must either be "low in fat" or meet a specific fatty acid profile.

"Low sugar" or "Low in sugar"
The food must not contain more than 5g of sugar per 100g of food (or 2.5g of fat per 100g of liquid food).

"Source of fibre" or "Contains fibre"
The food must not contain less than 1.5g of dietary fibre per serving of food.

"High fibre" or "Good source of fibre"
The food must not contain less than 3.0g of dietary fibre per serving of food.

"Reduced salt/sodium"
The food must not contain more than 75% of the sodium content of the same quantity of reference food, and the food must not contain more than 600mg of sodium per 100g of food.

"Low in Salt"  Low in salt means the food contains less than 120mg of sodium per 100g.

"No artificial colourings or flavours"
Negative claims are statements that claim the non-addition or absence of a substance in a food. Such claims, especially referring to food additives, are a quick and effective way of communicating to consumers. Negative claims are commonly made about no artificial colourings or flavourings, no flavour enhancers or preservatives, or no added sugar.